In 2004, Max was hired as a receptionist in a salon, unknowingly it was the start of his career. For 2 years Max gained knowledge about customer service and client interaction while attending college. In 2006, he came to realize his passion for the hair industry and began an In-House apprenticeship. During his apprenticeship Max grew to love all aspects of hair styling using a blend of different techniques to truly tailor a person’s hair to not only their face, but to their character and personality.

After becoming licensed in CA, Max started working for an International Hair Care line called Number 4 High Performance Hair Care. He travels the country teaching hair styling and cutting for the brand, and helping everyone he can, to achieve salon quality style at home. As the hair industry changes with technology and trends, Max has been at the forefront, taking classes on Balayage techniques, colormelt trends, haircutting classes and certified for Brazilian Blowout Keratin Treatments.

Urban Elements Salon & Educational Center, Petaluma, Sonoma County, California, Number 4 Hair Care

In the salon today, Max caters to his clients using dry cutting services, foiling and balayage techniques to make sure they walk out feeling great. His passion for hair styling has only become more immerse as he dives deeper into the industry, and no matter what, just wants everyone to have hair they love.